INCREASING HUMAN EFFICIENCY
IN BUSINESS


A CONTRIBUTION TO THE
PSYCHOLOGY OF BUSINESS

BY

WALTER DILL SCOTT



AUTHOR OF ``THE THEORY OF ADVERTISING,'' ``THE PSYCHOLOGY
OF ADVERTISING,'' ``THE PSYCHOLOGY OF PUBLIC
SPEAKING,'' ``INFLUENCING MEN IN BUSINESS''




CONTENTS

CHAPTER PAGE
I. THE POSSIBILITY OF INCREASING HUMAN EFFICIENCY......1
II. IMITATION AS A MEANS OF INCREASING HUMAN
EFFICIENCY......................................26
III. COMPETITION AS A MEANS OF INCREASING HUMAN
EFFICIENCY......................................48
IV. LOYALTY AS A MEANS OF INCREASING HUMAN
EFFICIENCY......................................75