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A Publisher and His Friends - Memoir and Correspondence of John Murray; with an - Account of the Origin and Progress of the House, 1768-1843 by Samuel Smiles
page 128 of 594 (21%)
submit to the alternative. Articles of pure humour should be written
with extraordinary attention. A vulgar laugh is detestable. I never saw
much merit in writing rapidly. You will believe me when I tell you that
I have been present at the production of more genuine wit and humour
than almost any person of my time, and that it was revised and polished
and arranged with a scrupulous care which overlooked nothing. I have
not often seen fairer promises of excellence in this department than in
your correspondent; but I tell you frankly that they will all be
blighted and perish prematurely unless sedulously cultivated. It is a
poor ambition to raise a casual laugh in the unreflecting.

The article did not appear in the _Quarterly_, and Mr. Pillans, the
writer, afterwards became a contributor to the _Edinburgh Review_.

In a letter of August 25, 1811, we find Gifford writing to a
correspondent: "Since the hour I was born I never enjoyed, as far as I
can recollect, what you call _health_ for a single day." In November,
after discussing in a letter the articles which were about to appear in
the next _Review_, he concluded: "I write in pain and must break off."
In the following month Mr. Murray, no doubt in consideration of the
start which his _Review_ had made, sent him a present of £500. "I thank
you," he answered (December 6), "very sincerely for your magnificent
present; but £500 is a vast sum. However, you know your own business."

Yet Mr. Murray was by no means abounding in wealth. There were always
those overdrawn bills from Edinburgh to be met, and Ballantyne and
Constable were both tugging at him for accommodation at the same time.

The business arrangements with Constable & Co., which, save for the
short interruption which has already been related, had extended over
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