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A Publisher and His Friends - Memoir and Correspondence of John Murray; with an - Account of the Origin and Progress of the House, 1768-1843 by Samuel Smiles
page 82 of 594 (13%)
by the most skilful generals, it will not do for us to leave any of our
best officers behind as a reserve, for they would be of no use if we
were defeated at first. We must enter with our most able commanders at
once, and we shall then acquire confidence, if not reputation, and
increase in numbers as we proceed.

Our first number must contain the most valuable and striking information
in politics, and the most interesting articles of general literature and
science, written by our most able friends. If our plan appears to be so
advantageous to the ministers whose measures, to a certain extent, we
intend to justify, to support, to recommend and assist, that they have
promised their support; when might that support be so advantageously
given, either for their own interests or ours, as at the commencement,
when we are most weak, and have the most arduous onset to make, and when
we do and must stand most in need of help? If our first number be not
written with the greatest ability, upon the most interesting topics, it
will not excite public attention. No man, even the friend of the
principles we adopt, will leave the sprightly pages of the _Edinburgh
Review_ to read a dull detail of staid morality, or dissertations on
subjects whose interest has long fled.

I do not say this from any, even the smallest doubt, of our having all
that we desire in these respects in our power; but because I am
apprehensive that without your assistance it will not be drawn into
action, and my reason for this fear I will thus submit to you. You
mentioned in your letter to Mr. Gifford, that our Review should open
with a grand article on Spain--meaning a display of the political
feeling of the people, and the probable results of this important
contest. I suggested to Mr. Gifford that Mr. Frere should be written to,
which he said was easy, and that he thought he would do it; for Frere
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