Gutenberg press a success were the things that made monk-Bibles a
success.

By the same token, the reasons to love ebooks have precious
little to do with the reasons to love paper books.

[CHART: WHY EBOOKS KICK ASS]

* They are easy to share. Secrets of Ya-Ya Sisterhood went from a
midlist title to a bestseller by being passed from hand to hand
by women in reading circles. Slashdorks and other netizens have
social life as rich as reading-circlites, but they don't ever get
to see each other face to face; the only kind of book they can
pass from hand to hand is an ebook. What's more, the single
factor most correlated with a purchase is a recommendation from a
friend -- getting a book recommended by a pal is more likely to
sell you on it than having read and enjoyed the preceding volume
in a series!

* They are easy to slice and dice. This is where the Mac
evangelist in me comes out -- minority platforms matter. It's a
truism of the Napsterverse that most of the files downloaded are
bog-standard top-40 tracks, like 90 percent or so, and I believe
it. We all want to popular music. That's why it's popular. But
the interesting thing is the other ten percent. Bill Gates told
the New York Times that Microsoft lost the search wars by doing
"a good job on the 80 percent of common queries and ignor[ing]
the other stuff. But it's the remaining 20 percent that counts,
because that's where the quality perception is." Why did Napster
captivate so many of us? Not because it could get us the top-40