conquest.

To the investor it provides the best measure by which he can
estimate the economic soundness and prospects of an enterprise. It
gives confidence in right projects, making money available for
things that are right, and reducing the hazard of investments by
eliminating the badly or indifferently managed organizations and
those founded on unsound policies.

To the men in an organization it is also of great value, for by it
they can estimate their own prospects for progress. They risk not
only their earning power but their chances for personal
development. Their chances in acquisition of high degree of
ability and in advance from position to position also depends upon
the policy of management and success of the enterprise. The loss
of opportunity of any of these men really transcends the loss of
money, for it involves the loss of personal development and all
that that means.

It is obvious too that the management of each organization will be
of a more successful type when the entire personnel grasps the
essentials of industrial development.

When these essentials are understood and recognized as standards
of measure there will be less conflict between the investors and
the managers. Then it will be possible for managers and all others
to use all of their energies wholly for progressive work rather
than using a large part of their time and energy explaining each
move to the investors.