esplanade to attract visitors; all the villagers seemed pleased. That was
Potterism, the welcoming of ugliness and prosperity; the antithesis of
the artist's spirit, which loved beauty for what it was, and did not want
to exploit it.

Their landlady, said Juke, on Sunday, had looked coldly on him when he
went out with his fishing rod in the morning. This would not have been
Potterism, but merely a respectable bigotry, had the lady had genuine
conscientious scruples as to this use of Sunday morning by the clergy,
but Juke had ascertained tactfully that she had no conscientious
scruples about anything at all. So it was merely propriety and cant, in
brief, Potterism. Later, he had landed at a village down the coast and
been to church.

'That church,' he said, 'is the most unpleasant piece of Potterism I have
seen for some time. Perpendicular, but restored fifty years ago,
according to the taste of the period. Vile windows; painted deal pews;
incredible braying of bad chants out of tune; a sermon from a pie-faced
fellow about going to church. Why should they go to church? He didn't
tell them; he just said if they didn't, some being he called God would be
angry with them. What did he mean by God? I'm hanged if he'd ever
thought it out. Some being, apparently, like a sublimated Potterite, who
rejoices in bad singing, bad art, bad praying, and bad preaching, and
sits aloft to deal out rewards to those who practise these and
punishments to those who don't. The Potter God will save you if you
please him; that means he'll save your body from danger and not let you
starve. Potterism has no notion of a God who doesn't care a twopenny damn
whether you starve or not, but does care whether you're following the
truth as you see it. In fact, Potterism has no room for Christianity; it
prefers the God of the Old Testament. Of course, with their abominable