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International Finance by Hartley Withers
page 91 of 116 (78%)
and the somewhat chilly comfort conferred by the consciousness of a high
ideal in finance.

One of the most unsatisfactory features about the monetary arrangements
of society, as at present constituted, is the fact that the reward of
effort is so often greater with every degree of evil involved by the
effort. And to some extent this is true in finance. Just as big
fortunes are made by the cheap-jacks who stuff the stomachs of an
ignorant public with patent medicines, while doctors slave patiently for
a pittance on the unsavoury task of keeping overfed people in health;
just as Milton got £5 for "Paradise Lost," while certain modern
novelists are rewarded with thousands of pounds for writing romances
which would never be printed in a really educated community; so in
finance the more questionable--up to a certain point--be the security to
be handled, the greater are the profits of the issuing house, the larger
the commissions of the underwriters and brokers, and the larger are the
amounts paid to the newspapers for advertising. As has already been
observed, that part of the City that lives on handling new issues has
been half starved since the war began, because its activities have been
practically confined to loans issued by the British Government. These
loans have been huge in amount but there has been no underwriting, and
brokerages are cut to the bone. Advertising for the second War Loan was
on a great scale, but in proportion to the amount subscribed the cost
of it was probably small, according to the ideals that ruled before the
war. A Colonial loan, or a first-class American railroad bond, almost
places itself, and the profits on the issue to all who handle it are
proportionately low. The more questionable the security, the more it has
to pay for its footing, and the higher are the profits of those who
father it and assist the process of delivery, as long, that is, as the
birth is successfully accomplished.
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