corps.




=Capturing the Imagination=

[Illustration: Armenia White One of the First Stockholders]

Capturing the imagination for equal suffrage or for the Woman's
Journal is another way of saying "getting so many inches or columns of
free advertising in the papers." Each week for some time we have been
watching the Journal's columns to see whether, by sending an advance
clipping from the week's paper, we could not get a certain amount of
free publicity in the daily paper. We have also experimented to some
extent to see if we could get publicity for the Journal aside from
what appears in its columns. The result has been that such stories as
the analysis of the source of income of the anti-suffragists has had
very wide publicity. It has even been published in country weeklies
and monthly magazines. In the majority of cases, the Journal has been
credited, and in this way much free advertising has been secured.

At the time of the elections, we sent a copy of Mrs. Fredrikke
Palmer's drawing called "Waiting for the Returns" with a little sketch
of the artist to a number of first class dailies. A number of these
papers used it, giving full credit to the Woman's Journal.

The Massachusetts Woman Suffrage Association has a showcase on the
sidewalk in front of its headquarters where it displays pictures,
clippings, novelties and anything that may capture the interest of the