they can. So we figured that they'd pick a real top-notcher--even
Hopper, or Hupp, maybe--and start out with a bang. So when the Old
Man called me into his office this morning I was as unconscious as
a babe. Well, you know Berg. He's as unexpected as a summer shower
and twice as full of electricity.

"'Morning, McChesney!' he said. 'That a New York necktie you're
wearing?'

"'Strictly,' says I.

"'Ever try any Chicago ties?'

"'Not from choice. That time my suit case went astray--'

"'M-m-m-m, yes.' He drummed his fingers on the table top a couple
of times. Then--McChesney, what have you learned about advertising
in the last two and a half years?'

"I was wise enough as to Bartholomew Berg to know that he didn't
mean any cut-and-dried knowledge. He didn't mean rules of the
game. He meant tricks.

"'Well,' I said, 'I've learned to watch a man's eyes when I'm
talking business to him. If the pupils of his eyes dilate he's
listening to you, and thinking about what you're saying. When they
contract it means that he's only faking interest, even though he's
looking straight at you and wearing a rapt expression. His
thoughts are miles away.'