It came to me like a flash! Yes, the boy is right, the hero is the man
who does the thing--does his work--carries the message.

I got up from the table and wrote "A Message to Garcia."

I thought so little of it that we ran it in without a heading. The
edition went out, and soon orders began to come for extra March
"Philistines," a dozen, fifty, a hundred; and when the American News
Company ordered a thousand I asked one of my helpers which article it was
that had stirred things up.

"It's that stuff about Garcia," he said.

The next day a telegram came from George H. Daniels, of the New York
Central Railroad, thus: "Give price on one hundred thousand Rowan article
in pamphlet form--Empire State Express advertisement on back--also state
how soon can ship."

I replied giving price and stated we could supply the pamphlets in two
years. Our facilities were small, and a hundred thousand pamphlets looked
like an awful undertaking.

The result was that I gave Mr. Daniels permission to reprint the article
in his own way. He issued it in booklet form in editions of one hundred
thousand each. Five editions were sent out, and then he got out an
edition of half a million. Two or three of these half-million lots were
sent out by Mr. Daniels, and in addition the article was reprinted in
over two hundred magazines and newspapers. It has been translated into
eleven languages, and been given a total circulation of over twenty-two
million copies. It has attained, I believe, a larger circulation in the