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Lost Illusions by Honoré de Balzac
page 37 of 915 (04%)
Any one may guess how the ruling thoughts and inner life of this pair
of friends unfitted them for carrying on the business of a printing
house. So far from making fifteen to twenty thousand francs, like
Cointet Brothers, printers and publishers to the diocese, and
proprietors of the _Charente Chronicle_ (now the only newspaper in the
department)--Sechard & Son made a bare three hundred francs per month,
out of which the foreman's salary must be paid, as well as Marion's
wages and the rent and taxes; so that David himself was scarcely
making twelve hundred francs per annum. Active and industrious men of
business would have bought new type and new machinery, and made an
effort to secure orders for cheap printing from the Paris book trade;
but master and foreman, deep in absorbing intellectual interests, were
quite content with such orders as came to them from their remaining
customers.

In the long length the Cointets had come to understand David's
character and habits. They did not slander him now; on the contrary,
wise policy required that they should allow the business to flicker
on; it was to their interest indeed to maintain it in a small way,
lest it should fall into the hands of some more formidable
competitor; they made a practice of sending prospectuses and circulars
--job-printing, as it is called--to the Sechard's establishment. So it
came about that, all unwittingly, David owed his existence,
commercially speaking, to the cunning schemes of his competitors. The
Cointets, well pleased with his "craze," as they called it, behaved to
all appearance both fairly and handsomely; but, as a matter of fact,
they were adopting the tactics of the mail-coach owners who set up a
sham opposition coach to keep _bona fide_ rivals out of the field.


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