an atmosphere of industry in the place_.

There are instances in which it would be
to the mutual interest of employer and employee
to increase the speed of work, but conditions
may limit or forbid the use of pacemakers.
In construction work and in some
of the industries where there are minute subdivision
of operations and continuity of processes
this method of increasing efficiency is
very commonly applied. In many factories,
however, such an effort to ``speed up'' production
might stir resentment, even among the
pieceworkers, and have an effect exactly opposite
to that desired. The alternative, of
course, is for the employer to secure unconscious
pacemakers by providing incentives

for the naturally ambitious men in the way of
a premium or bonus system or other reward
for unusual efficiency.

To take advantage of their conscious or
voluntary imitation, workpeople must be
provided with examples which appeal to them
as admirable and inspire the wish to emulate
them. A common application of this principle
is seen in the choice of department heads,
foremen, and other bosses. Invariably these
win promotion by industry, skill, and efficiency