As the functions and limitations of machinery
have become clearer in recent years,
business men have generally recognized the
importance of the human factor in making
and marketing products. Selecting and handling
men is of much more significance to-day

than ever before in the history of the world
--the more so as organizations have increased
in size and scope and the individual
employee is farther removed from the head
and assigned greater responsibilities.

It is not a difficult task to build and equip
a factory, to choose and stock a store. The
problems of power and its transmission come
nearer solution every day. Physics and chemistry
have revealed the secrets of raw materials.
For any given service, the manufacturer
can determine the cheapest and most
suitable metal, wood, or fabric which will
satisfy his requirements, and the most economical
method of treating it.

Of the elements involved in production or
distribution, the human factor is to-day the
most serious problem confronting the business
man. The individual remains to be
studied, trained, and developed--to be