Tales of the Five Towns by Arnold Bennett
page 77 of 209 (36%)
page 77 of 209 (36%)
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tarried, but in 1872 his daughter Eva was born and his wife died, and
from that moment the sun of his prosperity climbed higher and higher into heaven. He had been profoundly attached to his wife, and, having lost her he abandoned himself to the mercantile struggle with that morose and terrible ferocity which was the root of his character. Of rude, gaunt aspect, gruffly taciturn by nature, and variable in temper, he yet had the precious instinct for soothing customers. To this day he can surpass his own shop-walkers in the admirable and tender solicitude with which, forsaking dialect, he drops into a lady's ear his famous stereotyped phrase: 'Are you receiving proper attention, madam?' From the first he eschewed the facile trickeries and ostentations which allure the populace. He sought a high-class trade, and by waiting he found it. He would never advertise on hoardings; for many years he had no signboard over his shop-front; and whereas the name of 'Bostocks,' the huge cheap drapers lower down Machin Street, on the opposite side, attacks you at every railway-station and in every tramcar, the name of 'E. Brunt' is to be seen only in a modest regular advertisement on the front page of the _Staffordshire Signal_. Repose, reticence, respectability--it was these attributes which he decided his shop should possess, and by means of which he succeeded. To enter Brunt's, with its silently swinging doors, its broad, easy staircases, its long floors covered with warm, red linoleum, its partitioned walls, its smooth mahogany counters, its unobtrusive mirrors, its rows of youths and virgins in black, and its pervading atmosphere of quietude and discretion, was like entering a temple before the act of oblation has commenced. You were conscious of some supreme administrative influence everywhere imposing itself. That influence was Ezra Brunt. And yet the man differed utterly from the thing he had created. His was one of those dark and passionate souls which smoulder in this harsh Midland district as slag-heaps smoulder on the pit-banks, revealing their strange fires |
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