this claim, left his own business in Buffalo and ultimately joined White
and the Comstocks, not even in the capacity of a partner, but merely as
an employee.

These events would seem, however, to date the origin of the Indian Root
Pills fairly closely. Moore was already manufacturing them in Buffalo
prior to White's initial agreement with the Comstocks, but as he did not
mention them by name in his _Commercial Advertiser_ announcement in
1854, it is a fair presumption that the pills were new at this time. But
they must have caught on very rapidly to induce the Comstocks to enter a
partnership with White, under his name, when he contributed only the
Indian Root Pills but no cash or other tangible assets.

[Illustration: FIGURE 7.--Wrapper for Dr. Morse's Indian Root Pills,
A.J. White & Co., sole proprietor.]

[Illustration: FIGURE 8.--Indian Root Pill labels: _a_, original used
by Moore, the originator of the pills; _b_, initial label used by A.J.
White & Co. under Comstock ownership, 1855-1857; _c_, revised label
adopted by Comstocks in June 1857 after Moore changed the color of his
label to blue; _d_, label adopted by Moore and White for selling in
competition with the Comstocks, 1859. Obviously printed from the same
plate as _c_, but with an additional signature just above the Indian on
horseback; _e_, new label adopted by the Comstocks after the departure
of Moore and White; _f_, label used in the final years of the business;
_g_, label, in Spanish, used in final years for export trade to Latin
America.]

While manufacturing the pills in Buffalo, Moore had been packaging them
under a yellow label bearing a pictorial representation of the British