History of the Comstock Patent Medicine Business and Dr. Morse's Indian Root Pills by Robert B. Shaw
page 32 of 84 (38%)
page 32 of 84 (38%)
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The bulk of the Comstocks' business was always carried on in rural
areas--in "the back-woods." Specifically, the best sales territory consisted of the Middle West--what was then regarded as "The West"--of the United States and of Canada West, i.e., the present province of Ontario. A surviving ledger of all of the customers of Comstock & Brother in 1857 supplies a complete geographic distribution. Although New Jersey and Pennsylvania were fairly well represented, accounts in New York State were sparse, and those in New England negligible. And despite considerable travel by the partners or agents in the Maritime Provinces, no very substantial business was ever developed there. The real lively sales territory consisted of the six states of Ohio, Indiana, [Footnote 7: _National Cyclopedia of American Biography_, IV:500.] Illinois, Michigan, Wisconsin, and Iowa, which accounted for over two thirds of all domestic sales, while Canada West contributed over 90 percent of Canadian sales. More regular customers were to be found in Canada West--a relatively compact territory--than any other single state or province. The number of customers of Comstock & Brother in 1857 by states and provinces follows: Alabama 12 Arkansas 1 Connecticut 3 Delaware 5 D.C. 1 Florida 5 Georgia 15 Illinois 415 |
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