Book-bot.com - read famous books online for free

Scientific American Supplement, No. 795, March 28, 1891 by Various
page 19 of 136 (13%)
year, in this country, has been 222,745. Only one other daily paper in
the world has had more--_Le Petit Journal_, in Paris, which really, as
we understand it, is not a newspaper, but which regularly prints and
sells for one sou more than 750,000 copies. The largest American
weekly is the _Youth's Companion,_ Boston, 461,470. The largest
monthly is the _Ladies' Home Journal_, Philadelphia, 542,000. The
largest among the better known magazines is the _Century_, 200,000. Of
the daily papers which directly interest us--those of the city of New
York--the actual or approximate daily averages of the morning papers
are given by "Dauchy's Newspaper Catalogue" for 1891, as follows:
_Tribune_, daily, 80,000; Sunday, 85,000. _Times_, daily, 40,000;
Sunday, 55,000. _Herald_, daily, 100,000; Sunday, 120,000. _Morning
Journal_, 200,000. _Press_, daily, 85,000; Sunday, 45,000. _Sun_,
daily, 90,000; Sunday, 120,000. _World_, daily, 182,000; Sunday,
275,000. Of the afternoon papers, _Commercial Advertiser_, 15,000;
_Evening Post_, 18,000; _Telegram_, 25,000; _Graphic_ (not the old,
but a new one), 10,000; _Mail and Express_, 40,000; _News_, 173,000;
_Evening Sun_, 50,000; _Evening World_, 168,000. The entire
circulation of New York dailies, including with those named others of
minor importance, and the German, French, Italian, Bohemian, Hebrew
and Spanish daily newspapers, is 1,540,200 copies.

Obviously, there is and must be ceaseless, incisive and merciless
competition in securing and holding circulations, as well as in the
outward statements made of individual circulations to those who
purchase advertising space. In this, as in all other forms of
enterprise, there are honest, clean-cut and business-like methods, and
there are the methods of the time-server, the trickster and the liar.

The vastly greater number of publications secure and hold their
DigitalOcean Referral Badge