Scientific American Supplement, No. 795, March 28, 1891 by Various
page 19 of 136 (13%)
page 19 of 136 (13%)
|
year, in this country, has been 222,745. Only one other daily paper in
the world has had more--_Le Petit Journal_, in Paris, which really, as we understand it, is not a newspaper, but which regularly prints and sells for one sou more than 750,000 copies. The largest American weekly is the _Youth's Companion,_ Boston, 461,470. The largest monthly is the _Ladies' Home Journal_, Philadelphia, 542,000. The largest among the better known magazines is the _Century_, 200,000. Of the daily papers which directly interest us--those of the city of New York--the actual or approximate daily averages of the morning papers are given by "Dauchy's Newspaper Catalogue" for 1891, as follows: _Tribune_, daily, 80,000; Sunday, 85,000. _Times_, daily, 40,000; Sunday, 55,000. _Herald_, daily, 100,000; Sunday, 120,000. _Morning Journal_, 200,000. _Press_, daily, 85,000; Sunday, 45,000. _Sun_, daily, 90,000; Sunday, 120,000. _World_, daily, 182,000; Sunday, 275,000. Of the afternoon papers, _Commercial Advertiser_, 15,000; _Evening Post_, 18,000; _Telegram_, 25,000; _Graphic_ (not the old, but a new one), 10,000; _Mail and Express_, 40,000; _News_, 173,000; _Evening Sun_, 50,000; _Evening World_, 168,000. The entire circulation of New York dailies, including with those named others of minor importance, and the German, French, Italian, Bohemian, Hebrew and Spanish daily newspapers, is 1,540,200 copies. Obviously, there is and must be ceaseless, incisive and merciless competition in securing and holding circulations, as well as in the outward statements made of individual circulations to those who purchase advertising space. In this, as in all other forms of enterprise, there are honest, clean-cut and business-like methods, and there are the methods of the time-server, the trickster and the liar. The vastly greater number of publications secure and hold their |
|