something beyond the strict calculations of money-making to push
those engaged upon it to such magnificent results.' Nothing that
money can do is spared for its improvement. Withal, it is the most
carefully edited of all magazines; Mr. Lothrop's strict
determination to that effect, having placed wise hands at the helm
to co-operate with him. Our best people have found this out. The
finest writers in this country and in Europe are giving of their
best thought to filling its pages, the most celebrated artists are
glad to work for it. Scientific men, professors, clergymen, and all
heads of households give in their testimony of its merits as a
family magazine, while the young folks are delighted with it. The
fortune of 'Wide Awake' is sure. Next Mr. Lothrop proceeded to
supply the babies with their own especial magazine. Hence came
bright, winsome, sparkling 'Babyland.' The mothers caught at the
idea. 'Babyland' jumped into success in an incredibly short space
of time. The editors of 'Wide Awake,' Mr. and Mrs. Pratt, edit this
also, which ensures it as safe, wholesome and sweet to put into
baby's hands. The intervening spaces between 'Babyland' and 'Wide
Awake' Mr. Lothrop soon filled with 'Our Little Men and Women,' and
'The Pansy.' Urgent solicitations from parents and teachers who
need a magazine for those little folks, either at home or at
school, who were beginning to read and spell, brought out the
first, and Mrs. G.R. Alden (Pansy) taking charge of a weekly
pictorial paper of that name, was the reason for the beginning and
growth of the second. The 'Boston Book Bulletin,' a quarterly, is a
medium for acquaintance with the best literature, its prices, and
all news current pertaining to it.

[Illustration: Exterior View Of D. Lothrop & Co.'s Publishing
House.]