Nobody quite knows how he first managed to become a partner in the
great concern which he now entirely controls. Fifteen years ago few
people ever heard of or drank the "Pellucid Ale" without which no
tap-room and few middle-class luncheon tables can now be considered
complete. Suddenly, however, column upon column of the daily press
overflowed, as it were, with those two magic words; analytical
chemists investigated the properties of the beverage, and one and
all pronounced it in highly technical language to contain more
bone-forming and sinew-developing elements than any other known
beer. The poetry-and-beer-loving public was fascinated by a series
of memorable stanzas:--

[Illustration]

"The hardy Briton loves good cheer,
His mighty sinews never fail:
'Pour me,' he cries 'a draught of Beer,
And let it be Pellucid Ale.'"

So the verse began, and it was illustrated by a flaring symbolical
picture in two compartments. In the first a throng of gaunt and
miserable creatures was represented crawling with difficulty towards
an immense barrel, astride which sat a lusty, hop-crowned deity.
In the second, every member of the same throng had become stout and
hearty. The hollow cheeks were round and shining with health, the
bent backs were straight, the dreary faces were wreathed in smiles,
and every hand held a foam-topped glass of "Pellucid Ale." Underneath
were painted the words, "After one glass." Even without the title,
the inference was obvious; the confiding public drew it, and immense
quantities of BULMER's ale, almost simultaneously, and the result