contain at least 74 per cent of the wheat. This still gives a fine
white flour that keeps well and is difficult to distinguish from that
on the market before the war.

To help in the enforcement of its flour rulings, the Food
Administration has licensed all mills and elevators which handle over
100 barrels of flour a day. If the rulings of the Food Administration
are not obeyed the license may be taken away, and the business
closed. The hoarding of flour has been stopped by prohibiting mills,
elevators, and bakers from having more than 30 days' supply on hand.


THE 50-50 RULE. ANOTHER WAY TO CUT THE CONSUMPTION OF WHEAT

NOT ONLY MUST THE MILLER MANUFACTURE FLOUR IN ACCORDANCE WITH
NEW REGULATIONS, BUT THE INDIVIDUAL CONSUMER MUST BUY IT UNDER
RESTRICTIONS. To many people the first realization that war and food
difficulties are necessarily associated, came with the announcement
in the spring of 1918 of the now familiar rules for the purchase of
flour. With every pound of white wheat flour, the purchaser must
buy a pound of some other cereal; with every pound of Graham flour,
three-fifths of a pound of other cereal.

The purpose of this regulation is, of course, to lessen the use of
wheat by increasing the use of the substitutes. The housekeeper who
through lack of initiative or ingenuity fails to feed the family the
substitutes and lets them accumulate on her shelf has just so far
failed to co-operate with the Food Administration. Many a housewife
has learned the value of these cereals and will continue to use
them long after the war and the Food Administration have passed into