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The Complete English Tradesman (1839 ed.) by Daniel Defoe
page 29 of 396 (07%)
young shopkeeper in the country, to the purpose following:--

'Being obliged, Sir, by my late master's decease, to enter immediately
upon his business, and consequently open my shop without coming up to
London to furnish myself with such goods as at present I want, I have
here sent you a small order, as underwritten. I hope you will think
yourself obliged to use me well, and particularly that the goods may be
good of the sorts, though I cannot be at London to look them out myself.
I have enclosed a bill of exchange for £75, on Messrs A.B. and Company,
payable to you, or your order, at one-and-twenty days' sight; be pleased
to get it accepted, and if the goods amount to more than that sum, I
shall, when I have your bill of parcels, send you the remainder. I
repeat my desire, that you will send me the goods well sorted, and well
chosen, and as cheap as possible, that I may be encouraged to a further
correspondence. I am, your humble servant,

C.K.'

This was writing like a man that understood what he was doing; and his
correspondent in London would presently say--'This young man writes like
a man of business; pray let us take care to use him well, for in all
probability he will be a very good chapman.'

The sum of the matter is this: a tradesman's letters should be plain,
concise, and to the purpose; no quaint expressions, no book-phrases, no
flourishes, and yet they must be full and sufficient to express what he
means, so as not to be doubtful, much less unintelligible. I can by no
means approve of studied abbreviations, and leaving out the needful
copulatives of speech in trading letters; they are to an extreme
affected; no beauty to the style, but, on the contrary, a deformity of
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