The Complete English Tradesman (1839 ed.) by Daniel Defoe
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page 29 of 396 (07%)
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young shopkeeper in the country, to the purpose following:--
'Being obliged, Sir, by my late master's decease, to enter immediately upon his business, and consequently open my shop without coming up to London to furnish myself with such goods as at present I want, I have here sent you a small order, as underwritten. I hope you will think yourself obliged to use me well, and particularly that the goods may be good of the sorts, though I cannot be at London to look them out myself. I have enclosed a bill of exchange for £75, on Messrs A.B. and Company, payable to you, or your order, at one-and-twenty days' sight; be pleased to get it accepted, and if the goods amount to more than that sum, I shall, when I have your bill of parcels, send you the remainder. I repeat my desire, that you will send me the goods well sorted, and well chosen, and as cheap as possible, that I may be encouraged to a further correspondence. I am, your humble servant, C.K.' This was writing like a man that understood what he was doing; and his correspondent in London would presently say--'This young man writes like a man of business; pray let us take care to use him well, for in all probability he will be a very good chapman.' The sum of the matter is this: a tradesman's letters should be plain, concise, and to the purpose; no quaint expressions, no book-phrases, no flourishes, and yet they must be full and sufficient to express what he means, so as not to be doubtful, much less unintelligible. I can by no means approve of studied abbreviations, and leaving out the needful copulatives of speech in trading letters; they are to an extreme affected; no beauty to the style, but, on the contrary, a deformity of |
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