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The Complete English Tradesman (1839 ed.) by Daniel Defoe
page 78 of 396 (19%)
once, and having, as it is vulgarly expressed, too many irons in the
fire at a time; in both which cases the tradesman is often wounded, and
that deeply, sometimes too deep to recover.

The consequences of those adventures are generally such as these: first,
that they stock-starve the tradesman, and impoverish him in his ordinary
business, which is the main support of his family; they lessen his
strength, and while his trade is not lessened, yet his stock is
lessened; and as they very rarely add to his credit, so, if they lessen
the man's stock, they weaken him in the main, and he must at last faint
under it.

Secondly, as they lessen his stock, so they draw from it in the most
sensible part--they wound him in the tenderest and most nervous part,
for they always draw away his ready money; and what follows? The money,
which was before the sinews of his business, the life of his trade,
maintained his shop, and kept up his credit in the full extent of it,
being drawn off, like the blood let out of the veins, his trade
languishes, his credit, by degrees, flags and goes off, and the
tradesman falls under the weight.

Thus I have seen many a flourishing tradesman sensibly decay; his credit
has first a little suffered, then for want of that credit trade has
declined--that is to say, he has been obliged to trade for less and
less, till at last he is wasted and reduced: if he has been wise enough
and wary enough to draw out betimes, and avoid breaking, he has yet come
out of trade, like an old invalid soldier out of the wars, maimed,
bruised, sick, reduced, and fitter for an hospital than a shop--such
miserable havoc has launching out into projects and remote undertakings
made among tradesmen.
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