"knowledge is power."

* * * * *

[Sidenote: Certain Success With the Selling Process]

_Your_ success in selling _yourself_ can be made as certain as is a
successful career to the first-class professional salesman. This book
and its companion volume will explain in detail salesmanship ways to
develop your best capabilities most effectively. You will be given the
principles and methods employed by the expert salesman in marketing any
kind of right goods. You will also be shown how to sell yourself by
adapting his practices to your "goods of sale."

When you comprehend, and employ as second nature, the usages of the
finest sales art, your success in life, like that of the master
professional salesman, will be _certain_.

[Sidenote: Ideas of Goods Not the Goods Themselves Are Sold]

If you have not _called_ yourself a salesman, perhaps you doubt the
value to you of skill in selling. All you have to market is the best
that is in yourself. Your ambition may be to succeed as a doctor, or
lawyer, or preacher, or clerk, or mechanic, or farmer, or banker. You do
not see how salesmanship could assure _your_ success, however much it
might help some one with commercial ambitions.

If you think it would not be worth while for you to master the selling
process, since you do not expect to engage in the _profession_ of
selling, you misconceive the functions and work of the salesman. You