hard in order to comprehend it all. But if you dig into the meaning of
each sentence for the full idea, you will enrich yourself with
constantly increasing power and skill in selling. _So you will surely
become a real success_.

* * * * *

[Sidenote: Tested Working Tools]

The principles and methods of successful salesmanship summarized in
these companion books, though they will be new to most readers, are not
mere personal theories. They all have been demonstrated and tested in
actual practice during my twelve years experience as Commercial and
General Sales Manager of the Ford Motor Company. Under my direction in
the course of that period Ford sales were multiplied one hundred
thirty-two times--from 6,181 to 815,912 cars a year. The fundamental
principles and methods that I have tested and proved to be most
successful in selling automobiles and good will should work equally well
in any profession, or business, or trade; and for any normal,
intelligent man or woman who uses them continually.

[Sidenote: Dollars and Cents Value]

Since the first publication of "The Selling Process" thousands of
enthusiastic readers of the book have voluntarily borne witness to its
practical, dollars-and-cents value to them in their daily work.
Preachers, doctors, lawyers, bank officials, clerks, book-keepers,
mechanics, laborers; as well as business executives and sales managers
and salesmen--men and women in scores of widely different
vocations--unite in testifying to their increased earning power and