_your personality_ into the advertising medium in such carefully
selected language as will reach _the needs of particular employers_, and
will not appear to be just a broadside of words shot into the air
without aim. Indicate clearly that _you_ are not seeking "any old job so
long as the salary is good." Analyze and know _just what_ you suggest
about yourself in print. Many a successful business man has sold himself
through the door of his initial big opportunity by real salesmanship in
his advertisement of his capabilities.

[Sidenote: Correspondence]

Each letter you write should be regarded as "a sales letter." It makes
an impression, true or false, of _you_. Take the greatest pains to have
that impression what you want it to be. Never be slovenly or careless in
writing to _anyone on any subject_. Put genuine salesmanship into all
your letters _consciously_; instead of conveying ideas unwittingly,
without realizing what the reader is likely to think of you and the
things you write. You can scatter impressions of your best self
broadcast over the earth by using your ordinary correspondence as a
medium of salesmanship. So you can open both nearby and far distant
opportunities for the future; even while you still are training yourself
to make the most of these chances you hope to gain.

Good sales letters are so rare that the ability to write them has
erroneously been called "a gift." It is not. Any one of educated
intelligence can write his ideas; _provided he has clear, definite
thought-images in his own mind_. But cloudy thinking reflects only a
blur on paper.

[Sidenote: Using Sales Letters]