The correspondence continued throughout the remainder of the student's
senior year at college. The letters from the business men soon evidenced
more than formal courtesy. They grew personal and indicated real
interest. A month before his graduation the student was invited to call
at the company's office after Commencement. He went, made an excellent
impression in interviews with the vice-president in charge of sales and
the department head, and though the ink on his sheepskin was not yet
dry, he gained his object. He was engaged by the corporation and began
training as a prospective representative of the company in foreign
territory.

Thus through the correspondence medium of salesmanship a young man who
had no advantage of personal influence or acquaintance secured exactly
the chance he wanted. Similar opportunities are open to any one.

[Sidenote: Personal Selling]

_Every moment of your life when you are in the presence of other people,
you have chances to sell true ideas about the best that is in you._ You
will not need to seek such opportunities for personal salesmanship.
Chances come to you continually to make good impressions on the minds of
the men and women you meet from day to day.

Be a skillful salesman of true ideas about yourself always, even in the
most casual relations you have with other people. Sell the best possible
impressions of yourself to passers-by on the street, to your fellow
riders in cars, to clerks and customers of stores you visit, to your
home and business associates. Put selling skill, as second nature, into
each word, tone, and action of your social and business life.