handicapped for want of a market. Even though you now may seem to lack
some of the essential qualifications, you are capable of succeeding.
Every necessary characteristic of the successful man is _latent_ in your
nature and can be brought out by development. You have not yet done your
utmost with the best that is in you.

[Sidenote: Your Market Not Lacking]

First you should resolve to make yourself completely _worthy_ to
succeed. Meanwhile you should be learning how to sell your "goods." On
every hand there are markets in which qualities like yours are being
sold successfully by other men. Undoubtedly there will be a purchaser
for the best that is in you when you bring it out; provided you present
your "goods of sale" in the most skillful way. All about you are highly
prosperous people with no more innate merits than you have. Certainly
the market for your particular abilities is within reach. Golden
opportunities of which you have not taken the fullest advantage surround
you and touch your daily activities. If you have not grasped your
chance, it was because you did not _know how_ to reach out with all your
capabilities. In other words, possessing the fundamental qualifications
for success, you have stood in the midst of the world's need for such
capabilities as yours, _but you have not gone through the selling
process_.

You have failed thus far to achieve your ambition, simply because _you
have been an unsuccessful salesman of yourself_ to the world.

Perhaps you never have thought of yourself as a salesman. You may not
have realized the importance _to you_ of knowing and practicing the
principles of skillful selling. Only one per cent of the people in the