Great Fortunes, and How They Were Made by Jr. James D. McCabe
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page 27 of 631 (04%)
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journal--Removes to Philadelphia--Establishes "The
Pennsylvanian"--Ingratitude of his political associates--Returns to New York--Establishment of "The New York Herald"--Early difficulties of that paper, and how Bennett surmounted them--The first "Herald" office--A determined effort to succeed--First numbers of "The Herald"--How one man carried on a newspaper--A lucky hit--The first "money article"--The office burned down--The great fire--Bennett's reports of the disaster--Success of "The Herald"--His first advertising contract--Increasing prosperity--The journal of to-day--How it is conducted--The new "Herald" office--Bennett's pride in his paper--Personal characteristics--His independence. CHAPTER XXIV. ROBERT BONNER. Birth and parentage--Emigration to America--Becomes a printer--A first-class compositor--Engaged upon the "Evening Mirror"--The "Merchant's Ledger"--Bonner purchases the paper, and changes its name to the "New York Ledger"--The new literary journal--Predictions of failure--Bonner confident of success--Engages Fanny Fern to write for him--A handsome price for a story--Wonderful success of the "Ledger"--Skillful advertising--Popularity of the paper--How Bonner silenced the critics--"Edward Everett writes for the 'Ledger'"--How Bonner treats his contributors--"Henry Ward Beecher writes for the 'Ledger'"--Immense circulation of the paper--The new "Ledger" building--Private residence of Mr. Bonner--His stable--His love for horses. |
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