"publicity," and who believes further, that if you do not
advertise the fact, you cannot possibly be in possession of
"the goods." So for any sake open up a little, and tell him
all you can about what the British Nation is doing to-day
for Humanity and Civilization--in other words, for America.

5. Remember this man is not so impervious to criticism as you
are. Don't over-criticize his apparent attitude to the War.
Remember you are talking to a man whose patience under such
outrages as the sinking of the _Lusitania_ has been strained
to the uttermost; so don't ask him whether he is too proud
to fight, or he may offer you convincing proof to the
contrary.

6. Remember you are talking to a man whose business has been
considerably interfered with by the stringency of the Allied
blockade. So don't invite him to wax enthusiastic over the
vigilance of the British Navy or the promptness of the
Censor in putting the mails through.

7. And do try to disabuse the man's mind of the preposterous,
Germany-fostered notion that your country regards this war
merely as a vehicle for commercial aggrandizement, or that
the British Foreign Office proposes to maintain the Black
List and other bugbears after the War. It seems absurd that
you should have to give such an assurance, but doubts upon
the subject certainly exist in certain quarters in America
to-day.

Let the American remember: