constantly sending out suggestions to your employes and friends.
They will receive these unconsciously, but in case yours is the
stronger personality they will carry them out the same as if you
had spoken them.

This is being done even today. A finely organized company secures
the combined effort of all its men. They may be each doing a
different kind of work, but all work to bring about the very best
results. The whole atmosphere is impregnated with a high standard
of workmanship. Everyone feels he must do his best. He could not
be in such surroundings and be satisfied to do anything but his
best work.

A business will succeed only to the extent that the efforts of
all are co-ordinated towards one result. At least one person is
needed to direct all toward the desired end. The person at the
head does not have to exactly outline to the others what steps to
take, but he must possess the mental power of control over
others.

An up-to-date business letter is not written in a casual,
commonplace way today. The writer tries to convey something he
thinks the receiver will be interested to know. In this way he
awakens a responsive spirit. Sometimes just the addition of a
word or two will change a letter of the matter-of-fact style to
one that compels a response. It is not always what is actually in
a letter, but the spirit which it breathes that brings results.
That intangible something that defies analysis is the projected
thought of the master that brings back the harvest that it
claims.