Hugo - A Fantasia on Modern Themes by Arnold Bennett
page 99 of 254 (38%)
page 99 of 254 (38%)
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threw the driver a shilling (which the driver contemplated with a scorn
too deep for words), and joined the tail of the regiment. 'I knew I should do it,' she said to herself, 'and Alb said I shouldn't.' In another moment Hugo's was a raging sea of petticoats. In half an hour the doors had to be shut and locked, and new crowds formed on the tessellated pavements; Hugo's was full. Hugo's was full! For three days past Hugo had bought whole pages of every daily paper in London, in order to break gently to the public the tremendous fact that his annual sale would commence on New Year's Day, and the still more tremendous fact that it would close on the third of January. There are only three genuine annual sales in the Metropolis. One is Hugo's, another happens in Tottenham Court Road, and the third--but why disclose the situation of the third, since all persons from Putney to Peckham Rise who are worthy to know it, know it? Hugo's was naturally the greatest, the largest, the most exciting, the most marvellous, the most powerful in its appeal to the most powerful of human instincts--the instinct to get half a crown's worth of value for two shillings. In earlier years Hugo had made his annual sale prodigious and incredible, with no thought of profit, merely for the pleasure of the affair. But he found that the more he offered to the public the more he received from them, and that it was practically impossible to lose money by giving things away. This is, of course, a fundamental axiom of commerce. And now Hugo's annual sale was to be more astonishing than ever; some said that he meant at any cost to efface the memory of those discreditable |
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