Magazine_, in the following excerpt from an editorial in that
periodical:

The man who refuses to use his imagination to enable him to look at
things from the other fellow's point of view simply cannot exercise
wide influence. He cannot reach people.

Underneath it, somehow, lies a great law, the law of service. You
can't expect to attract people unless you do something for them. The
business man who has something to sell must have something useful to
sell, and he must talk about it from the point of view of the people
to whom he wants to sell his goods. In the same way, the journalist,
the preacher, and the politician must look at things from the point
of view of those they would reach. They must feel the needs of
others and then reach out and meet those needs. They can never have
a large following unless they give something. The same law runs into
the human relation. How we abhor the man who talks only about
himself--the man who never inquires about _our_ troubles, _our_
problems; the man who never puts himself in _our_ place, but
unimaginatively and unsympathetically goes on and on, egotistically
hammering away on the only subject that interests him--namely
_himself_.

STUDYING NEWSPAPERS AND MAGAZINES. Since every successful publication
may be assumed to be satisfying its readers to a considerable degree,
the best way to determine what kind of readers it has, and what they are
interested in, is to study the contents carefully. No writer should send
an article to a publication before he has examined critically several of
its latest issues. In fact, no writer should prepare an article before
deciding to just what periodical he wishes to submit it. The more