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The Art of Public Speaking by J. Berg (Joseph Berg) Esenwein;Dale Carnagey
page 26 of 640 (04%)
and marry a defenseless girl like that!"

"Did you expect me to give you a chance to destroy me and poison
Jacqueline's mind? If I _had_ been guilty of the thing with
which you charge me, what I have done _would_ have been
cowardly. Otherwise, it is justified."

A Fifth Avenue bus would attract attention up at Minisink Ford, New
York, while one of the ox teams that frequently pass there would attract
attention on Fifth Avenue. To make a word emphatic, deliver it
differently from the manner in which the words surrounding it are
delivered. If you have been talking loudly, utter the emphatic word in a
concentrated whisper--and you have intense emphasis. If you have been
going fast, go very slow on the emphatic word. If you have been talking
on a low pitch, jump to a high one on the emphatic word. If you have
been talking on a high pitch, take a low one on your emphatic ideas.
Read the chapters on "Inflection," "Feeling," "Pause," "Change of
Pitch," "Change of Tempo." Each of these will explain in detail how to
get emphasis through the use of a certain principle.

In this chapter, however, we are considering only one form of emphasis:
that of applying force to the important word and subordinating the
unimportant words. Do not forget: this is one of the main methods that
you must continually employ in getting your effects.

Let us not confound loudness with emphasis. To yell is not a sign of
earnestness, intelligence, or feeling. The kind of force that we want
applied to the emphatic word is not entirely physical. True, the
emphatic word may be spoken more loudly, or it may be spoken more
softly, but the _real_ quality desired is intensity, earnestness. It
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