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The Art of Public Speaking by J. Berg (Joseph Berg) Esenwein;Dale Carnagey
page 29 of 640 (04%)

I intended to buy a house _THIS_ Spring (instead of next
Spring).

I intended to buy a house this _SPRING_ (instead of in the
Autumn).

When a great battle is reported in the papers, they do not keep
emphasizing the same facts over and over again. They try to get new
information, or a "new slant." The news that takes an important place in
the morning edition will be relegated to a small space in the late
afternoon edition. We are interested in new ideas and new facts. This
principle has a very important bearing in determining your emphasis. Do
not emphasize the same idea over and over again unless you desire to lay
extra stress on it; Senator Thurston desired to put the maximum amount
of emphasis on "force" in his speech on page 50. Note how force is
emphasized repeatedly. As a general rule, however, the new idea, the
"new slant," whether in a newspaper report of a battle or a speaker's
enunciation of his ideas, is emphatic.

In the following selection, "larger" is emphatic, for it is the new
idea. All men have eyes, but this man asks for a _LARGER_ eye.

This man with the larger eye says he will discover, not rivers or safety
appliances for aeroplanes, but _NEW STARS_ and _SUNS_. "New stars and
suns" are hardly as emphatic as the word "larger." Why? Because we
expect an astronomer to discover heavenly bodies rather than cooking
recipes. The words, "Republic needs" in the next sentence, are emphatic;
they introduce a new and important idea. Republics have always needed
men, but the author says they need _NEW_ men. "New" is emphatic because
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