The Art of Public Speaking by J. Berg (Joseph Berg) Esenwein;Dale Carnagey
page 29 of 640 (04%)
page 29 of 640 (04%)
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I intended to buy a house _THIS_ Spring (instead of next Spring). I intended to buy a house this _SPRING_ (instead of in the Autumn). When a great battle is reported in the papers, they do not keep emphasizing the same facts over and over again. They try to get new information, or a "new slant." The news that takes an important place in the morning edition will be relegated to a small space in the late afternoon edition. We are interested in new ideas and new facts. This principle has a very important bearing in determining your emphasis. Do not emphasize the same idea over and over again unless you desire to lay extra stress on it; Senator Thurston desired to put the maximum amount of emphasis on "force" in his speech on page 50. Note how force is emphasized repeatedly. As a general rule, however, the new idea, the "new slant," whether in a newspaper report of a battle or a speaker's enunciation of his ideas, is emphatic. In the following selection, "larger" is emphatic, for it is the new idea. All men have eyes, but this man asks for a _LARGER_ eye. This man with the larger eye says he will discover, not rivers or safety appliances for aeroplanes, but _NEW STARS_ and _SUNS_. "New stars and suns" are hardly as emphatic as the word "larger." Why? Because we expect an astronomer to discover heavenly bodies rather than cooking recipes. The words, "Republic needs" in the next sentence, are emphatic; they introduce a new and important idea. Republics have always needed men, but the author says they need _NEW_ men. "New" is emphatic because |
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