business_ is FOOLISH BECAUSE IT CAN NOT SUCCEED _and wicked_
BECAUSE IT OUGHT NOT TO SUCCEED. _Warfare to destroy big
business does not hurt big business, which always comes out on
top_, SO MUCH AS IT HURTS ALL OTHER BUSINESS WHICH, IN SUCH A
WARFARE, NEVER COME OUT ON TOP.

--A.J. BEVERIDGE.


_Change of Tempo Produces Emphasis_

Any big change of tempo is emphatic and will catch the attention. You
may scarcely be conscious that a passenger train is moving when it is
flying over the rails at ninety miles an hour, but if it slows down very
suddenly to a ten-mile gait your attention will be drawn to it very
decidedly. You may forget that you are listening to music as you dine,
but let the orchestra either increase or diminish its tempo in a very
marked degree and your attention will be arrested at once.

This same principle will procure emphasis in a speech. If you have a
point that you want to bring home to your audience forcefully, make a
sudden and great change of tempo, and they will be powerless to keep
from paying attention to that point. Recently the present writer saw a
play in which these lines were spoken:

"I don't want you to forget what I said. I want you to remember it the
longest day you--I don't care if you've got six guns." The part up to
the dash was delivered in a very slow tempo, the remainder was named out
at lightning speed, as the character who was spoken to drew a revolver.
The effect was so emphatic that the lines are remembered six months