audience in a brief moment of suspense as to how he had regarded Mr.
Moody, then continued--"as the greatest preacher of his day." Let the
dashes illustrate pauses and we have the following:

"It was my privilege to hear--the great evangelist--Dwight L.
Moody.--I came to regard him--as the greatest preacher of his
day."

The unskilled speaker would have rattled this off with neither pause nor
suspense, and the sentences would have fallen flat upon the audience. It
is precisely the application of these small things that makes much of
the difference between the successful and the unsuccessful speaker.


_4. Pausing After An Important Idea Gives it Time to Penetrate_

Any Missouri farmer will tell you that a rain that falls too fast will
run off into the creeks and do the crops but little good. A story is
told of a country deacon praying for rain in this manner: "Lord, don't
send us any chunk floater. Just give us a good old drizzle-drazzle." A
speech, like a rain, will not do anybody much good if it comes too fast
to soak in. The farmer's wife follows this same principle in doing her
washing when she puts the clothes in water--and pauses for several hours
that the water may soak in. The physician puts cocaine on your
turbinates--and pauses to let it take hold before he removes them. Why
do we use this principle everywhere except in the communication of
ideas? If you have given the audience a big idea, pause for a second or
two and let them turn it over. See what effect it has. After the smoke
clears away you may have to fire another 14-inch shell on the same
subject before you demolish the citadel of error that you are trying to