The Clarion by Samuel Hopkins Adams
page 50 of 555 (09%)
page 50 of 555 (09%)
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"But if I'm coming into the shop, to learn--" "Right you are, Boyee," interrupted his father buoyantly. "There's the formula for making profits." He swept his hand about in a spacious circle, grandly indicating the advertisement-bedecked walls. "There's where the brains count. Come along," he added, jumping up; "let's take a turn around the joint." Every day, Dr. Surtaine explained to his son, he made it a practice to go through the entire plant. "It's the only way to keep a business up to mark. Besides, I like to know my people." Evidently he did know his people and his people knew and strongly liked him. So much Hal gathered from the offhand and cheerily friendly greetings which were exchanged between the head of the vast concern and such employees, important or humble, as they chanced to meet in their wanderings. First they went to the printing-plant, the Certina Company doing all its own printing; then to what Dr. Surtaine called "the literary bureau." "Three men get out all our circulars and advertising copy," he explained in an aside. "One of 'em gets five thousand a year; but even so I have to go over all his stuff. If I could teach him to write ads. like I do it myself, I'd pay him ten thousand--yes, twenty thousand. I'd have to, to keep him. The circulars they do better; but I edit those, too. What about that name for the new laxative pills, Con? Hal, I want you to meet Mr. Conover, our chief ad.-man." |
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