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Random Reminiscences of Men and Events by John D. (John Davison) Rockefeller
page 60 of 131 (45%)
sparing no expense in introducing them to the public in every nook and
corner of the world. It has not hesitated to invest millions of
dollars in methods for cheapening the gathering and distribution of
oils by pipe-lines, special cars, tank-steamers, and tank-wagons. It
has erected tank-stations at railroad centres in every part of the
country to cheapen the storage and delivery of oil. It has had faith
in American oil and has brought together vast sums of money for the
purpose of making it what it is, and for holding its market against
the competition of Russia and all the countries which are producers of
oil and competitors against American products.


THE INSURANCE PLANS

Here is an example of one of the ways in which we achieved certain
economies and gained real advantage. Fires are always to be reckoned
with in oil refining and storage, as we learned by dear experience,
but in having our plants distributed all over the country the unit of
risk and possible loss was minimized. No one fire could ruin us, and
we were able thus to establish a system of insuring ourselves. Our
reserve fund which provided for this insurance could not be wiped out
all at once, as might be the case with a concern having its plants
together or near each other. Then we studied and perfected our
organization to prevent fires, improving our appliances and plans year
after year until the profit on this insurance feature became a very
considerable item in the Standard earnings.

It can easily be seen that this saving in insurance, and minimizing
the loss by fire affected the profits, not only in refining, but
touched many other associated enterprises: the manufacture of
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