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The Haunted Bookshop by Christopher Morley
page 16 of 242 (06%)
Gilbert greeted the invention with applause. An Egg Samuel Butler,
for the notebook of housewives, may be summarized as a pyramid,
based upon toast, whereof the chief masonries are a flake of bacon,
an egg poached to firmness, a wreath of mushrooms, a cap-sheaf
of red peppers; the whole dribbled with a warm pink sauce of which
the inventor retains the secret. To this the bookseller chef added
fried potatoes from another dish, and poured for his guest a glass
of wine.

"This is California catawba," said Mifflin, "in which the grape and
the sunshine very pleasantly (and cheaply) fulfil their allotted destiny.
I pledge you prosperity to the black art of Advertising!"

The psychology of the art and mystery of Advertising rests upon tact,
an instinctive perception of the tone and accent which will be en
rapport with the mood of the hearer. Mr. Gilbert was aware of this,
and felt that quite possibly his host was prouder of his whimsical
avocation as gourmet than of his sacred profession as a bookman.

"Is it possible, sir," he began, in lucid Johnsonian,
"that you can concoct so delicious an entree in so few minutes?
You are not hoaxing me? There is no secret passage between Gissing
Street and the laboratories of the Ritz?"

"Ah, you should taste Mrs. Mifflin's cooking!" said the bookseller.
"I am only an amateur, who dabbles in the craft during her absence.
She is on a visit to her cousin in Boston. She becomes, quite justifiably,
weary of the tobacco of this establishment, and once or twice a year it
does her good to breathe the pure serene of Beacon Hill. During her
absence it is my privilege to inquire into the ritual of housekeeping.
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