FRUEHLING--There's another kind of tangential advertising that
interests me. Take, for instance, a Coles Phillips painting for some
brand of silk stockings. Of course the high lights of the picture are
cunningly focussed on the stockings of the eminently beautiful lady;
but there is always something else in the picture--an automobile
or a country house or a Morris chair or a parasol--which makes it
just as effective an ad for those goods as it is for the stockings.
Every now and then Phillips sticks a book into his paintings,
and I expect the Fifth Avenue book trade benefits by it.
A book that fits the mind as well as a silk stocking does the ankle
will be sure to sell.

MIFFLIN--You are all crass materialists. I tell you, books are
the depositories of the human spirit, which is the only thing
in this world that endures. What was it Shakespeare said--


Not marble nor the gilded monuments
Of princes shall outlive this powerful rhyme--


By the bones of the Hohenzollerns, he was right! And wait a minute!
There's something in Carlyle's Cromwell that comes back to me.

He ran excitedly out of the room, and the members of the Corn Cob
fraternity grinned at each other. Gladfist cleaned his pipe and
poured out some more cider. "He's off on his hobby," he chuckled.
"I love baiting him."

"Speaking of Carlyle's Cromwell," said Fruehling, "that's a book