makes it the easier for us. They'll only know what we tell
them, and we'll tell them it's the highest honor ever
bestowed by a reigning sovereign upon an American scholar. If
you tell the people often enough that anything is the best
they believe you. That's the way father sells his hams.
You've been a press-agent. From now on you're going to be my
press-agent--I mean Doctor Gilman's press-agent. I pay your
salary, but your work is to advertise him and the Order of
the Crescent. I'll give you a letter to Charley Hines at
Stillwater. He sends out college news to a syndicate and he's
the local Associated Press man. He's sore at their
discharging Gilman and he's my best friend, and he'll work
the papers as far as you like. Your job is to make Stillwater
College and Doctor Black and my father believe that when they
lost Gilman they lost the man who made Stillwater famous. And
before we get through boosting Gilman, we'll make my father's
million-dollar gift laboratory look like an insult."

In the eyes of the former press-agent the light of battle
burned fiercely, memories of his triumphs in exploitation, of
his strategies and tactics in advertising soared before him.

"It's great!" he exclaimed. "I've got your idea and you've
got me. And you're darned lucky to get me. I've been press-
agent for politicians, actors, society leaders, breakfast
foods, and horse-shows--and I'm the best! I was in charge of
the publicity bureau for Galloway when he ran for governor.
He thinks the people elected him. I know I did. Nora
Nashville was getting fifty dollars a week in vaudeville when
I took hold of her; now she gets a thousand. I even made