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Talks on Talking by Grenville Kleiser
page 36 of 109 (33%)
should not be the first to laugh at his own story. Sometimes in telling
a humorous anecdote to an audience a speaker secures the greatest effect
by maintaining an expression of extreme gravity.

No matter how successful one may be in telling stories, he should avoid
telling too many. A man who is accounted brilliant and entertaining may
become an insufferable bore by continuing to tell stories when the
hearers have become satiated. Of all speakers, the story-teller should
keep his eyes on his entire audience and be alert to detect the
slightest signs of weariness.

It is superfluous to say that a story should never be told which in any
way might give offence. The speaker may raise a laugh, but lose a
friend. Hence it is that stories about stammerers, red-headed people,
mothers-in-law, and the like, should always be chosen with
discrimination.

Generally the most effective story is one in which the point of humor is
not disclosed until the very last words, as in the following:

An old colored man was brought up before a country judge.

"Jethro," said the judge, "you are accused of stealing General Johnson's
chickens. Have you any witnesses?"

"No, sah," old Jethro answered, haughtily; "I hab not, sah. I never
steal chickens befo' witnesses."

This is a similar example, told by Prime Minister Asquith:

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