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Talks on Talking by Grenville Kleiser
page 60 of 109 (55%)
words, but as ideas.

The knowledge that you can turn at will to these definite ideas, and so
bring your speech to a close, will confer upon you a degree of
self-confidence which will be of immense service to you.

You should ever bear in mind this golden rule for the conclusion of your
speech: When you have finished what you have of importance to say, do
not be tempted to wander off into by-paths, or to tell an additional
story, or to say "and one word more," but having finished your speech,
stop on the instant and sit down.




PRACTICAL HINTS FOR SPEAKERS


Cultivate as the most desirable thoughts those which are definite,
clear, deep, logical, profound, strong, precise, impressive, original,
significant, explicit, luminous, positive, suggestive, comprehensive,
and practical. Resolutely avoid all thoughts which are uncertain,
recondite, obscure, immature, unimportant, shallow, weak, visionary,
absurd, vague, extravagant, indefinite, or impractical.

In your choice and use of words give preference to those which are
definite, simple, real, significant, forcible, expressive, adequate,
musical, varied, and copious. Avoid those which are foreign, slangy,
obsolete, unusual, extravagant, technical, long, colloquial, or
commonplace.
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