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Prairie Farmer, Vol. 56: No. 1, January 5, 1884. - A Weekly Journal for the Farm, Orchard and Fireside by Various
page 36 of 212 (16%)

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MISCELLANEOUS.


DIAMONDS FREE!

We desire to make the circulation of our paper 250,000 during the next
six months. To accomplish which we will give absolutely free a genuine
FIRST WATER Diamond Ring, and the Home Companion for one year, for
only $2.00. Our reasons for making this unprecedented offer are as
follows;

A newspaper with 200,000 subscribers can get 1c. per line per 1,000 of
circulation for its advertising space, or $5,000 per issue MORE than
it costs to produce and mail the paper. With but 10,000 or 20,000
subscribers, its advertising revenues do not pay expenses. Only the
papers with mammoth circulations make fortunes for their owners,
DERIVED FROM ADVERTISING SPACE. For these and other reasons, we regard
100,000 subscribers as being of more financial benefit to a paper than
the paper is to the subscribers. With 100,000 or 200,000 bona-fide
subscribers, we make $100,000 to $200,000 a year clear profit from
advertising, above cost of publishing. Without a large circulation, we
would lose money. Therefore, to secure a very large circulation, and
thus receive high rates and large profits from advertising space, this
ONLY EQUITABLE plan of conducting business is adopted.

THE FIRST QUESTION TO BE ANSWERED IS,--is the diamond pure--a genuine
stone?
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