The Bay State Monthly, Volume 3, No. 1 by Various
page 26 of 145 (17%)
page 26 of 145 (17%)
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In 1852 the Manchester MIRROR was one of the smallest and weakest papers in the country. Its weekly edition had a circulation of about six hundred, that of its daily was less than five hundred, and its advertising receipts were extremely small. Altogether, it was a load which its owner could not carry, and the whole establishment, including subscription lists, good will, press, type and material, was sold at auction for less than a thousand dollars. In 1885 the WEEKLY MIRROR AND FARMER has a circulation of more than twenty-three thousand and every subscriber on its books has paid for it in advance. The DAILY MIRROR AND AMERICAN has a correspondingly large and reliable constituency, and neither paper lacks advertising patronage. The office in which they are printed is one of the most extensive and best equipped in the Eastern States out of Boston. In every sense of the word the MIRROR is successful, strong and solid. The building up of this great and substantial enterprise from so small a beginning has been the work of John B. Clarke, who bought the papers, as stated above, in 1852, has ever since been their owner, manager, and controlling spirit, and, in spite of sharp rivalry at home and from abroad and the lack of opportunieies which such an undertaking must contend with in a small city, has kept the MIRROR, in hard times as in good times, steadily growing, enlarging its scope and influence, and gaining strength with which to make and maintain new advances; and at the same time has made it yield every year a handsome income. Only a man of pluck, push and perseverance, of courage, sagacity and industry, could have done this; and he who has accomplished it need point to no other achievement to establish his title to a place among the strong men of his time. |
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