Forgotten Books of the American Nursery - A History of the Development of the American Story-Book by Rosalie Vrylina Halsey
page 66 of 259 (25%)
page 66 of 259 (25%)
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Tommy and pretty Miss Polly, with two Letters from Jack the
Giant-Killer. Be Merry and Wise: Or the Cream of the Jests. By Tommy Trapwit, Esq. The title of "Food for the Mind" is of special importance, since in it Gaine made a clever alteration by inserting the words "Good Boys and Girls in _America_." The colonials were already beginning to feel a pride in the fact of belonging to the new country, America, and therefore Gaine shrewdly changed the English title to one more likely to induce people to purchase. Gaine and Rivington alone have left records of printing children's story-books in the town of New York before the Revolution; but before they began to print, other booksellers advertised their invoices of books. In 1759 Garrat Noel, a Dutchman, had announced that he had "the very prettiest gilt Books for little Masters and Misses that ever were invented, full of wit and wisdom, at the surprising low Price of only one Shilling each finely bound and adorned with a number of curious Cuts." By 1762 Noel had increased his stock and placed a somewhat larger advertisement in the "Mercury" of December 27. The late arrival of his goods may have been responsible for the bargains he offered at this holiday sale. GARRAT NOEL _Begs Leave to Inform the Public, that according to his Annual Custom, he has provided a very large Assortment of Books for Entertainment and Improvement of Youth, in Reading, Writing, Cyphering, and Drawing, as Proper Presents at _CHRISTMAS_ and _New-Year_._ |
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