THE PURPOSE OF THE INTRODUCTION

The reason for an exordium is to dispose the auditors to be favorable to
us in the other parts of the discourse. This, as most authors agree, is
accomplished by making them friendly, attentive, and receptive, tho due
regard should be paid to these three particulars throughout the whole
of a speech.

Sometimes the exordium is applicable to the pleader of the cause, who,
tho he ought to speak very little of himself, and always modestly, will
find it of vast consequence to create a good opinion of himself and to
make himself thought to be an honest man. So it is he will be regarded
not so much as a zealous advocate, as a faithful and irreproachable
witness. His motives for pleading must, therefore, appear to proceed not
from tie of kindred, or friendship, but principally from a desire to
promote the public good, if such motive can be urged, or any other
important consideration. This conduct will befit plaintiffs in a much
greater degree, that they may seem to have brought their action for just
and weighty reasons, or were even compelled to do it from necessity.

As nothing else gives so great a sanction to the authority of the
speaker as to be free from all suspicion of avarice, hatred, and
ambition, so, also, there is a sort of tacit recommendation of ourselves
if we profess our weak state and inability for contending with the
superior genius and talents of the advocate of the other side. We are
naturally disposed to favor the weak and opprest, and a conscientious
judge hears an orator willingly whom he presumes not to be capable of
making him swerve from his fixt purpose of doing justice. Hence the care
of the ancients for concealing their talents.