matter under debate is new, important, extraordinary, or of a heinous
nature, or that it equally interests him and the public. Then his mind
is to be roused and agitated by hope, fear, remonstrance, entreaty, and
even by flattery, if it is thought that will be of any use. Another way
of procuring attention may be to promise that we shall take up but
little of their time, as we shall confine ourselves to the subject.

From what has been said, it appears that different causes require to be
governed by different rules; and five kinds of causes are generally
specified, which are said to be, either honest, base, doubtful,
extraordinary, or obscure. Some add shameful, as a sixth kind, which
others include in base or extraordinary. By extraordinary is understood
that which is contrary to the opinion of men. In a doubtful cause the
judge should be made favorable; in an obscure, docile; in a base,
attentive. An honest cause is sufficient of itself to procure favor.
Extraordinary and base causes lack remedies.


TWO TYPES OF INTRODUCTIONS

Some, therefore, specify two kinds of exordiums, one a beginning, the
other an insinuation. In the first the judges are requested openly to
give their good will and attention; but as this can not take place in
the base kind of cause, the insinuation must steal in upon their minds,
especially when the cause does not seem to appear with a sufficiently
honest aspect, either because the thing itself is wicked, or is a
measure not approved by the public. There are many instances of causes
of unseemly appearance, as when general odium is incurred by opposing a
patriot; and a like hostility ensues from acting against a father, a
wretched old man, the blind, or the orphan.