DEVELOPING VARIETY OF STYLE

But it will be of more importance to observe that this decent attire
ought to be varied according to the nature of the subject. To begin with
our first division, the same style will not suit equally demonstrative,
deliberative, and judicial causes. The first, calculated for
ostentation, aims at nothing but the pleasure of the auditory. It,
therefore, displays all the riches of art, and exposes to full view all
the pomp of eloquence; not acting by stratagem, nor striving for
victory, but making praise and glory its sole and ultimate end. Whatever
may be pleasing in the thought, beautiful in the expression, agreeable
in the turn, magnificent in the metaphor, elaborate in the composition,
the orator will lay open for inspection and, if it were possible, for
handling, as a merchant exposes his wares; for here the success wholly
regards him and not the cause.

But when the serious part of a trial is on hand, and the contest is
truly in earnest, care of reputation ought to be the orator's last
concern. For this reason, when everything in a way is at stake, no one
ought to be solicitous about words. I do not say that no ornaments ought
to have place in them, but that they should be more modest and severe,
less apparent, and above all suited to the subject. For in deliberations
the senate require something more elevated; the assemblies of the
people, something more spirited; and at the bar, public and capital
causes, something more accurate. But a private deliberation, and causes
of trivial consequence, as the stating of accounts and the like, need
little beyond the plain and easy manner of common discourse. Would it
not be quite shameful to demand in elaborate periods the payment of
money lent, or appeal to the emotions in speaking of the repairs of a
gutter or sink?