conception of the object aimed at and a strong desire to accomplish it.
Under these circumstances you summon to your aid all your available
power of thought and feeling. Your mental faculties are stimulated into
their fullest activity, and you bend every effort toward the purpose
before you.

But however zealous you may feel about the truth or righteousness of the
cause you espouse, you will do well always to keep within the bounds of
moderation. You can be vigorous without violence, and enthusiastic
without extravagance.

You must not only thoroughly know yourself and your subject, but also
your audience. You should carefully consider the best way to bring them
and yourself into unity. You may do this by making an appeal to some
principle commonly recognized and approved by men, such as patriotism,
justice, humanity, courage, duty, or righteousness.

What Phillips Brooks said about the preacher, applies with equal truth
to other forms of public speaking:


"_Whatever is in the sermon must be in the preacher first;
clearness, logicalness, vivacity, earnestness, sweetness, and
light, must be personal qualities in him before they are qualities
of thought and language in what he utters to his people._"


After you have earnestly studied the principles of public speaking you
should plan to have regular and frequent practise in addressing actual
audiences. There are associations and societies everywhere, constantly